Tiffany & Co. announced an unprecedented global collaboration with Net-a-Porter.
The Famed New York jewelry house and the luxury e-commerce hub partnership is equal parts exclusive as it is true to the heritage and style of each brand. The collaboration will begin April 27 with a signature Net-a-Porter edit of Tiffany & Co's aforementioned T Collection.
'Brand collaborations with innovative businesses like NET-A-PORTER help ensure that Tiffany's timeless designs reach a new generation of customers, wherever they are,'
said Philippe Galtie, senior vice president of international sales at Tiffany & Co. 'With their recognized edit and fashion authority, NET-A-PORTER will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style.'
'Tiffany is such an important brand in luxury jewelry, and its heritage holds a special meaning for so many of our customers at NET-A-PORTER,'
said Sarah Rutson, vice president of global buying for NET-A-PORTER. 'We are thrilled to serve as Tiffany's first ever global eCommerce partner, an extraordinary coup for both brands. By marrying the ultimate legacy jewelry brand with the ultimate destination in online luxury fashion, we hope to re-introduce Tiffany to a highly engaged and fashion-conscious global consumer.'
This marks the first time that Tiffany will sell its jewellery online outside of its own website. The 179 year-old house is hoping the collaboration with the contemporary online destination will make it easier for loyal buyers to purchase from Tiffany & Co. wherever they are, while widening the company's potential outreach through the site's international customer base.
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