Proenza Schouler is launching a second line

New York-based womenswear and accessories brand Proenza Schouler is launching a second line this autumn.

The line, called White Label will be a sister collection comprising of denim, T-shirts and basics. Through the second line, the company aims to boost the business with more affordable and portable options.

Proenza Schouler has recently gone through many changes which saw Elizabeth Giardina join the design team in January this year. The brand also changed the location of its spring show to Paris instead of New York. In addition, it is also making its first scent under license with L'Oreal, which should come out at the beginning of next year.

The new line is expected to launch in November according to WWD.

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