Evian has teamed up with Chiara Ferragni to create a Limited Edition collection of bottles.
Every year, the French mineral-water brand brings out a limited series of bottles designed by a well-known personality. Christian Lacroix, Paul Smith, Jean Paul Gaultier, Elie Saab, and Alexander Wang, have all created one-off designs, spawning a small but enthusiastic community of collectors. This year, Ferragni was chosen because of her eponymous label which embodies - playfulness, creativity and innovation; traits that Evian was looking to infuse in its latest bottle designs.
The Italian style icon brings a refreshing new look to Evian's latest collection. The 75cl glass and 50cl PET plastic bottles are adorned with Ferragni's signature cartoon eye logo as well as motifs such as stars. In addition, there are four exclusive new icons, inspired by the brand's story. These include star-topped mountains representing the French Alps, a bottle-crossed heart, a water-infused star and a droplet of pure evian natural mineral water. Evian will showcase Ferragni's design at Fashion Forward Dubai this month.
'I'm very happy to join evian family in this new adventure. I love to create something that it's totally different from what I usually do with my brand, filling with new elements my label imaginary', Ferragni said in a statement.
'Evian is a playful and chic brand wanting to get the most from life. Values which we believe Chiara Ferragni truly embodies. We love Chiara's fresh and playful attitude and it was clear from the very beginning that both brands share the same 'Live young' spirit.', said Veronique Penchienati, general manager of Evian Volvic World.
The evian x CHIARA FERRAGNI Limited Edition bottle designs are available in selected hotels, cafes, restaurants and retail stores. A extra limited edition 330-milliliter glass bottle is available exclusively at the Colettes Water-Bar in Paris, for a limited time only.