Supermodel Helena Christensen today launched a new range of Ultimo underwear. The Danish beauty follows in the footsteps of models Penny Lancaster and Rachel Hunter as the face of the brand.
Ultimo's cleavage-enhancing bras were created by mother of three Michelle Mone. Christensen, 37, said: "I am delighted to model the new collection from Ultimo. There is so much on offer as the autumn-winter range offers innovative styles with designer brand quality."
Ultimo previously hired Rod Stewart's ex-wife Rachel Hunter to front its lingerie campaign. The New Zealand-born model took over the role from the singer's fiancee Penny Lancaster. The gel-filled Ultimo bra was launched by Mone's Glasgow-based firm in 1999.