Marks and Spencer model Noemie Lenoir knows how to prise money out of pockets at charity auctions.
The French actress, 30, was the subject of a bidding war on stage at Milan Fashion Week when she suffered a wardrobe malfunction.
As she wheeled about on stage, attracting bids for a date, the zip at the back of her dress broke, revealing her pert derriere to the crowd.
While it would have been mortifying for most people, luckily the M&S lingerie model is well equipped to bear the incident and passed it off in light humour.
In fact, her flash succeeded in raising bids to 10,000, leaving amFAR (American Foundation for AIDS research) as thrilled as the rest of the crowd.
It was an impromptu decision by the ex-WAG of former Chelsea star Claude Makelele to go out with the highest bidder in the room.
Among the stars to get a glimpse of her behind at the party were Donatella Versace, Janet Jackson, actress Rachel Bilson and rapper Kanye West.
Dita Von Teese, supermodel Linda Evangelista and English socialite Tamara Beckwith were also at the charity event, which succeeded in raising 693,000 for amFAR.
Michael Jackson's crystal-studded boots, which he planned to wear at his comeback concerts were among the other items auctionned and raised 9,200 after being presented by his sister Janet.
Noemie's lucky bidder has not been disclosed.
source: dailymail.co.uk
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