THERE was a revolving catwalk, a 2m-high custom-built sun, and Australia's golden girl next door, Jennifer Hawkins.
This was Myer's latest attack in the notorious "store wars", and the result was no featherweight effort.
Last night, in front of a 500-strong crowd, the department chain unveiled its Spring/Summer '09 Collection in Sydney's Byron Kennedy Hall.
Dubbed "Here Comes the Sun", the launch was Myer's right of reply to retail rival David Jones, which earlier this month wheeled out the big guns with a Rio-themed campaign starring supermodel Miranda Kerr.
Myer's bankable blonde beauty, who led a 30-minute cavalcade of 52 clotheshorses, said the event was the highlight of her busy year.
"I only get to do the launches once a season and it is always a privilege to bring the best in Australian fashion to Australian shoppers," Hawkins said.
"Being a beach girl, I love summer fashion . . . and, like all girls, dressing up in amazing gowns is so much fun."
Hawkins, 24, opened the extravaganza in a frilled swimsuit, just as Kerr, 25, did for rival David Jones.
Myer director of apparel Judy Coomber said this season was about fun and comfort.
Today, Hawkins will unveil a swimwear line, Cozi, at Myer's Sydney city store.
source: news.com.au
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