The caught unawares make-up free star has long been a staple for celebrity magazines.
But it seems that fashion magazines are now keen to get in on the act, but maybe not quite for the same reasons.
French Elle is set to spark huge debate, after the fashion magazine launched it latest issue with an unretouched or photoshopped cover photo of model Eva Herzigova, 36, WITHOUT make-up.
Looking pale, washed out but saved by her magnificent bone structure, Eva graced the cover of Elle looking remarkably barefaced for probably the first time in her modelling career.
Eva appeared on the cover with the headline 'Stars Sans Fards' which translates to 'without rouge/makeup' , and it's also a French saying that suggests a sense of 'openness.'
French ELLE editor Valérie Toranian persuaded Eva, 36, Italian actress Monica Bellucci, 44 and former Bond girl Sophie Marceau, 42, to appear sans make-up in front of photographer Peter Lindbergh's lens.
The stars also had to forgo the security blanket of retouching for the experiment.
For such naturally beautiful ladies - not such a big worry maybe.
The issue will go on sale this weekend, and it remains to be seen if the magazine's readers are similarly open to what will be considered a radical move in the notoriously retouch-happy industry.
Other stars featured in the ground-breaking issue include Ins de la Fressange, and Anne Parillaud, Karin Viard, Charlotte Rampling, and Chiara Mastroianni.
French Elle previously stimulated massive debate - and a sell-out print run - on its Black Issue, a edition of Elle which featured only black models.
source: dailymail.co.uk
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