Lucky is an "award-winning magazine about shopping and style," which calls itself the "Ultimate Shopping Guide" and "The Magazine About Shopping." Lucky "showcases what to wear and how to wear it, making fashion and beauty fun and accessible." Available by subscription, issues are published once a month and offer shopping tips, fashion advice, and articles detailing current trends. The magazine also runs a website with many similar features.
Since its launch in December 2000, Lucky has been one of Condé Nast's biggest successes, with circulation going from 500,000 to over 1.1 million. Claiming to be a "voice of a friend in the know," the magazine provides suggestions in a writing style that mimics a conversation with your best, and most likely female, friend. Unlike other magazines that advise their readers on a broad spectrum of issues, Lucky's consumerist tendencies are not confined to the advertising pages (of which there are many), but fill each issue in articles with titles such as: "What I Want Now," "Trend in the Making," "My Foolproof Outfit," and "Do Good While You Shop." Every issue features a spread on some of the cover girl's favorite clothes and trends.
Lucky Magazine is published by Condé Nast Publications.