FHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987. After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre), For Him Magazine firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently dominated the men's market and began to expand internationally. The magazine is printed on high quality glossy paper and the photography is of high technical quality. FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999. FHM was sold as part of the publishing company sale, from EMAP to Bauer Publishing in February 2008. The Philippine edition of FHM is printed by Summit Media. Its current editor-in-chief is Allan Madrilejos. It runs its own website and every year celebrates along with the world, the FHM's 100 Sexiest Women. With an estimated readership of over 1.2 million readers, FHM Philippines is one of the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets. FHM Philippines was also the first Philippine magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed. It boosted the careers of then starting local celebrities such as Katrina Halili, Angel Locsin, Cristine Reyes, Ehra Madrigal and Krista Ranillo as they graced the covers of the mag which became best-sellers.
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