Yassen Samouilov was born in Bulgaria. He graduated from the applied arts school of Sofia in 1991 – specialized in textile design and toy design. Then he graduated from the fine arts school of Versailles in 1994. He was a professional Vodka-tester. Yassen appreciated precious gems as well as tomatoes and feta. Before he joined “On Aura Tout Vu” he worked in a trend consulting agency and developed accessories and ready-to-wear collections.