Tufi Duek is a Brazilian fashion designer born in 1954 in Rio de Janeiro, Brazil. He is creator of the Triton and Forum (marketed outside Brazil as Tufi Duek) brands, which have an international following.
Launched 20 years ago, the label is known for its high quality denim and more fashionable night dresses.
When Tufi Duek launched his second line “Triton” which is targeted for the young and preppy customer, he decided to change Forum from the pop culture icon it had become to exploring a true Brazilian identity, where sensuality plays a strong role. Its carefully produced collections are odes to the country's femininity.
Forum has also been crucial to the development of image design of fashion labels in Brazil by investing in international quality campaigns and catalogs, through a six-year partnership with art director Giovanni Bianco.
On the international scene, Forum is marketed as the Tufi Duek label and sold in more than 150 stores in the United States.