About

Sara Berman was born in England in 1976. She studied fashion at Central St. Martin's in London. To get hands-on experience, she worked with Jasper Conran, Joseph and Maria Grachvogel in London.

Sara founded the Sara Berman label in 1998 by designing a mini range of skirts as a summer project. Taking advantage of her mother, Helene’s contacts in the design world, these skirts were soon selling in Harrods, Joseph, Tokio Boutique and Fenwick Bond Street. What had started as a little holiday work experience soon snowballed into a full-fledged business on Sara’s graduation from Central St Martins in 1999. The fledgling business was established in Helene’s back office with one assistant to help out, but soon expanded and in 2003 Sara was joined by her sister Amiee, upon her own graduation from Central St Martins. Sara Berman HQ is now in their own premises with a bustling team of six and the four stockists have multiplied manifold into a global distribution across two branded labels – Sara Berman and Berman Black, as well as a number of other creative projects including the Creative Directorship of N. Peal heritage knitwear, Lux by Sara and Amiee Berman for Urban Outfitters and the By Berman line for on-line success story – ASOS.

Her witty and feminine clothes are sold in boutiques all over the world.

Sara spends two or three months of the year abroad, buying fabrics and arranging for her clothes to be stocked in stores like Bendel's in New York.

Her mother acts as a consultant, advising whether a fabric will be suitable or not. That's what mums are for. But Sara makes her own designs, girlie-chic with radical combinations.

Spring 2004 saw a new line of yoga gear blending practicality with style. She has crafted the perfect mix of wearable comfortable pieces that are covetably fashionable.

The Look

She designs sweetly elegant 50's inspired clothes that flatter the figure. There are no forays into extremism or unwearable designs. She believes fashion should be about making a woman feel good. She uses bold prints and fun detailing but the shapes are always flattering. Her clothes are real girls clothes, they can be worn for work.

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