Piero Guidi is an italien designer born in Urbino. During the 1960s, Guidi studied sculpture and bas-relief at the State School of Arts in Urbino, Raffaello town. He started his business as a designer and entrepreneur with the Lineabold brand. His bags, in particular, have a strong personality: cloth and leather with steel and rubber finishings. He later created the following lines: Magic Circus (colored bags), Angeli (mixed leather goods), and Day Time (classic clothing).