Michael Colovos and Nicole Garrett meet each other in New York. The Spanish designer presented, after his successful debut, his own fashion line “Colovos” a women collection named “Welkin”.
The New Zealand-born Nicole Garrett was a fashion editor at the American Magazin Harper’s Bazaar. A kind of trendscouter. She took a look at Nichael Colovos collection – and it happens, what happens so often, where else should couples meet each other aside from the job: The both fell in love.
One year later they established together the jeans-brand “Habitual”. A further year later they married and move to Los Angeles, to bring their collection to the capital city of denim. And a further year later again, in October 2004, “Habitual” won the CFDA/ Vogue Fashion Fund. It is an award for newcomers, which were every year assigned and which is doped with 50.000 US Dollar, from the fashion council together with the American Vogue and their editor-in-chef, the most influenced lady in the business, Anna Wintour.
Something unexpected happens, although the brand “Habitual” has an worldwide success, Michael and Nicole Colovos loosed their own company – and keep silent about the reason. Short time after they became a offer from Japanese fashion-investor-company “Link Theory Holdings Co. LTD”. Already in September 2006 the couple presented their first Helmut Lang collection at West 26th Street in Chelsea.
Sienna Miller, Natalie Portman, Gisele Bundchen, Carolyn Murphy,