About

About the designer

Maxime Perelmuter is one of the new talents in the Brazilian fashion world.

Origin (family backround, birth)

He is the son of the icon of fashion Rio de Janeiro, the stylist George Henri, who died in the 1980s.

First Maxime started to study marketing, but his genetic roots took him to the fashion business.

Still at College, he sold his first creations to his colleagues.

Job activities & experiences

Soon his creations get the attention of actress Betty Lago. In 2000, he launched his fashion brand British Colony on the catwalk, and won the competition for New Talent of the Fashion Week of Barra Shopping. Only two years later he showed his collection at the Spirng/Summer 2002 Fashion Rio which brought him national recognition.

Since January 2003, he is regularly shown at the Sao Paulo Fashion Week.

Talented Maxime also knows how to take advantage of marketing lessons to promote. For example, for the Summer 2005 Fashion Week, he caused a certain frisson by announcing to the press that his t-shirts would be painted by graffiti writers short before the show begins.

In addition to creating his own brand, Maxime is also involved in numerous other projects. Among others, he has already developed uniforms for the Restaurante 00 in Rio; he joined the Cooperative’s estate and has done a project for Ellus.

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