Juliana Jabour carries fashion in her blood. In addition to her hometown being Belo Horizonte, a talent-rich city in the fashion sector, from her early childhood she had a strong connection in this area through two of her aunts who were active on the local fashion scene, and her older sister, Patricia, a fashion designer. However, before diving into this world once and for all, she decided to pursue another dream: a diplomatic career. At 15, she moved to the US, where she finished her high school and took international politics at Georgetown University, in Washington, DC.

After six years in the US, she departed for London. In the English capital, she had her first professional experience with fashion, working as a buyer for an important department store. After a long period abroad, Juliana returned to Brazil carrying a new dream in her suitcase: she had decided to work with fashion. And she took action.

Juliana began her career making her way through design teams of great Brazilian companies. In 2003, she finally launched her own brand with a small collection sold at Pelu, a trendy store in Sao Paulo. The following year, she faced her first show, and for two seasons, she showcased her work at the Casa de Criadores, a springboard event in the city of Sao Paulo for new design talent.

After only four years, Juliana has already claimed a privileged position for herself on the Brazilian fashion market. In just three seasons at Fashion Rio, her show has become one of the event’s highlights.

The Look

Her line, featuring references to the 70s and 80s, uses mostly knits, her trademark, though she is constantly in search of new challenges and experiences, and has explored different materials, such as silk tafetta, viscose gause, and linen tricoline.

Who Wears It

Kristin Davis

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