Joyce Azria

In 1982 Joyce was born in Paris and raised in Los Angeles, along with her brother and 5 sisters, but she never lost her love of France. Married since 2003, she resides in Los Angeles with her husband and “love of her life.”

The daughter of BCBG design impresario Max Azria, Joyce realized her love for the fashion industry at the age of 16 under her father’s wing. Home-schooled in the mornings and working for her father in the afternoons at her insistance, she spent her senior year of high school in BCBG’s corporate offices–learning the fashion business from the inside out. After graduation, Joyce presented her father with a business proposal to take over BCBG’s swimwear line. Her swimwear creations were a smashing success–taking the swimwear division into the millions of dollars and being featured in magazines like Elle, WWD, and InStyle.

When Joyce Azria was 22 years old she had her own brand new line, Joyaan, which combines designer style with affordability in the form of special, longevity pieces for today’s woman. Her pieces address the gap that exists between extremely expensive designer wear and mass-produced contemporary clothing. Her line allows women on limited budgets to acquire those special, singular items and women who can afford to spend more to have fun collecting many items.

Today she is the creative director of the BCBGeneration brand, which is the younger sister of BCBG and a little more price savvy.