About

Johanna Uurasjarvi is the executive design director for the Philadelphia-based retailer Anthropologie, as well as design director of the company’s wholesale apparel line Leifsdottir.

Uurasjarvi joined Anthropologie in 2000 as design director for apparel. Today she holds responsibility for developing design strategy for and overseeing design of all Anthropologie merchandise, which encompasses apparel, accessories and home décor categories.

A native of Finland, Uurasjarvi has worked around the globe in cities including Hong Kong and New York.

Uurasjarvi attended the University of Art & Design, Helsinki where she was awarded degrees in fashion design and fine art.

The Look

Uurasjarvi designs pieces that are timeless and special, so that they give women butterflies the first and every time they see them. The line’s modern-dressmaker sensibility is brought to life by fine fabrics and tailoring and an extraordinary level of detail, touches such as unique trims, vintage buttons and beautiful linings

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