Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.

Proenza Schouler is made up of a two man duo Jack McCullough and Lazaro Hernandez. The name of their company Proenza Schouler was formed by taking the maiden names of their mothers.

They were both born in 1979. Lazaro lived with his family in Miami before coming to New York. Jack studied glass-blowing at the San Francisco Art Institute.

They met while studying fashion design at Parsons School of Design, in New York.

McCullough did his internship at Marc Jacobs and Hernandez at Michael Kors. When it came time for their graduation collection, Kors donated fabric, and Pologeorgis some fur. They became Parsons Designer of the Year.

Their graduation collection was bought entirely by Barneys in New York, Colette in Paris and Harvey Nichols in London.

They have been on the cover of Womens Wear Daily, and have presented at the CFDA awards. They were awarded Ecco Domani Foundation scholarships last year. They have set up their studio in New York's Soho District.

Proenza Schouler presented their second collection at the National Arts Club in February during New York Fashion Week. It was effortlessly sexy, and darkly sophisticated.

For Spring 2007, the design duo created an affordable collection of clothing and accessories for Target Corporation's GO International line. Stores that sell Proenza Schouler's full-priced line include Barneys New York, Neiman Marcus, Bergdorf Goodman, and New York boutiques Jeffrey and Linda Dresner.

The Look

Proenza Schouler designs are typically sporty and youthful, with occasional mod elements. Their shapes are often minimal and sleek, and they prefer dark neutral colors. Representative pieces include "tailored coats in lush menswear pattern prints, thin pencil skirts, and color-blocked chiffon evening gowns cinched with satin belts."

Who Wears It

Demi Moore, Chloe Sevigny, Julianne Moore, Kate Bosworth, Kirsten Dunst and Maggie Gyllenhaal

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