Helena Rubinstein was born in 1871 in Krakau, Austria-Hungary and she died in 1965 in New York, USA. She was a Polish-American cosmetics industrialist. She was the founder and eponym of Helena Rubinstein, Incorporated and became one of the world's richest women.
At the age of 18 she moved to Australia where she mixed medical formulas and ointments, in 1902 she opened the world's first beauty salon in Melbourne. In 1908 she opened a beauty salon in London followed in 1912 by another in Paris and 1914 in New York City. Since 1917 Rubinstein began the manufacture and wholesale distribution of her products.