About

Deborah Sim is the creative mind behind Frankly Darling, the London designer lingerie and loungewear label.

Having an extensive background in theater design and art direction, Debbie Sim has followed these influences in her lingerie designs by creating unique pieces that look amazingly fresh, fun and stylishly well balanced. The brand’s approach has been and remain about creating a contemporary lingerie with a sophisticated vintage feel. Hence, the choise of the bird motif in the brand logo and the designs, mostly ofter a blue bird.

Ready for the next big name?
A central authority of fashion. Since 1998.