Born and raised in Notting Hill, London, Damaris Evans comes from a familiy that had a long line of creative talents, starting with her Great-Grandfather, the artist Sir William Rothenstein, and the former director of the Tate Gallery. No wonder, Damaris’ passion towards fashion has began in her childhood. By her teens, she was not just studying the design, but also started making all her own clothes, and also tailored for her family and friends. After school, Damaris decided to continue her studies of Womens Fashion Design with Print at the St Martins College in London.
As a course requirement every student was given a year off to find a work as experience placement. Damaris spent her year by going to Favourbrooks. After completing the three months that were required by her college, she was offered to stay on and even get paid for co-designing the company’s highly publicised first two collections to be shown on the runway in New York fashion Week, with a flagship store in Pont Street.
This has prooved to be a really good experience for Damars, who realized that armed with new hands-on knowledge and a degree, she was ready to have a voice of her own. After graduating she already had an idea, a wonderful opportunity to seize upon a gap in the hight fashion luxury lingerie market and successfully launched here own brand in 2001.
Damaris’ talent and creativity was not left unnoticed. Many of her lingerie styles have already become an icon, such as the famous bow knicker, with many high end and smaller brands trying to replicate it. But Damaris Evans is amazingly creative and never comes short in constantly keeping ahead of the competition and developing her new lingerie concepts, sourcing uniqie fabrics and prints by spending a couple of months of the year roming the world for ideas, materials, and inspiration.
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