About

The designer of By Boe, Annika Salame was born and raised on the Southern tip of Sweden surrounded by breathtaking Scandinavian scenery. Annika Salame studied interiors at Parsons School of Design in New York. Before long, her focus switched to jewelry design. She opened her own boutique/studio called Annika Inez where she handcrafted one-of-a-kind pieces of jewelry. The collection is kept feminine and bohemian by incorporating a wide range of natural and vintage materials. By Boe became an instant success with its ability to appeal to such a wide range of women. The line is currently sold in boutiques all across the US while every piece is still handmade in New York City keeping it as unique as possible. By Boe uses a rich colour palette that includes ivory, marbled greens, turquoise, crystal clear and cherry reds.

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