the designers
His dresses are made of bands of stretch fabrics, wool, or silk woven with Lycra or Elastene, wound around the body for a tight fit. At fashion shows his designs are one-of-a-kind, made to a couture standard, each one designed for the body that could wear it. Apart from dresses, he also designs dresses constructed of knitted cotton and viscose bands, easy, brightly coloured T-shirts, suits made of both matte and shiny fabrics and minimal light-looking striped tops. He was inspired by designers like Claude Montana, Azzedine Alaia and Gianfranco Ferre. He sells approximately 2,000 dresses each season.

the label
In 1999, Parisian couture house, Herve Leger, was acquired by Los Angeles-based fashion giant BCBGMAXAZRIAGROUP, marking the first time in history that a French couturier had been acquired by an American designer. Azria immediately set out to expand Herve Leger’s retail presence. The collection is currently available at four eponymous boutiques on New York’s Madison Avenue, Beverly Hills’ Rodeo Drive, Paris’ legendary rue Cambon and in Las Vegas.
Responding to an increasing demand in the marketplace, a capsule collection of cocktail dresses and separates designed by Max Azria was launched exclusively at Intermix for Summer 2007. Additional wholesale partners such as Selfridges, Net-a-Porter, Ron Herman, Fred Segal Flair, Henri Bendel, Wynn Las Vegas, Brown Thomas in Ireland, Holt Renfrew in Canada and Della Spiga in Melbourne, Australia will carry the collection as of Fail 2007.

His dresses are made of bands of stretch fabrics, wool, or silk woven with Lycra or Elastene, wound around the body for a tight fit. At fashion shows his designs are one-of-a-kind, made to a couture standard, each one designed for the body that could wear it. Apart from dresses, he also designs dresses constructed of knitted cotton and viscose bands, easy, brightly coloured T-shirts, suits made of both matte and shiny fabrics and minimal light-looking striped tops. He was inspired by designers like Claude Montana, Azzedine Alaia and Gianfranco Ferre. He sells approximately 2,000 dresses each season.

1999 Herve Leger

Elle MacPherson, Cindy Crawford, Princess Stephanie of Monaco, Iman, Tyra Banks, Alicia Keys, Ashlee Simpson, Hayden Panettiere, Kate Beckinsale, Kate Bosworth, Sophia Bush, Victoria Beckham, Rihanna