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Akris

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Name:Akris
Shows in:
Country:Swiss
Type:fashion
Website: http://www.akris.ch
About:

the designers
Akris has written over 80 years of history as the Swiss family company in St. Gallen. With just one sewing machine, Albert und Peter Kriemler’s grandmother, Alice Kriemler-Schoch, laid the foundations for the current operation in 1922 and at first, made only aprons.
In 1945, son Max followed in her footsteps and over a period of 40 years, built Akris up into a couture house known all over the world, as well as producing for other fashion houses, such as Hubert de Givenchy and Ted Lapidus, to name only two.
The collection carries the unmistakable signature of designer Albert Kriemler, who creates fashion for a feminine woman with personality and charisma. He has unwaveringly adopted an independent and authentic way forward and his unique philosophy has helped the company gain worldwide prestige in recent years.
Albert Kriemler was just twenty years old when he joined his father’s company in 1980. He took over creative responsibilities and shaped the development of Akris firstly in Europe, then in Asia and finally in America.

the label
Akris is a Swiss company founded in 1922 by Madame Kreimier. It is currently run by the grandsons of the founder, Albert Kreimier (shown above left) is the creative director and his brother Peter Kreimier, who looks after the production. Akris has distinguished itself for it's creative, elegant and modern designs.
It is the only Swiss couture house at present. Akris has it's New York showroom on Madison Avenue, and retails clothes through Bergdorf Goodman, Neiman Marcus and Saks. In September 2003, a flagship store was opened in New York, with a gala party to celebrate.
The company’s headquarters remain located in the embroidery capital of St. Gallen, a small city in eastern Switzerland. The Akris collection is entirely produced in Switzerland in the firm’s own production centers in St. Gallen, Zurich and the Ticino.

the look
The name stands for a new kind of luxury. Unmistakably modern, feminine and discrete. Elegance, an uncomplicated silhouette and simple to combine - these are the charms of the Couture Designer Collection as well as the creative flair, the simple cut and the flattering materials. Clear shapes and simple lines are the fundamental basics of the Akris collection and creative flair is expressed unobtrusively in each and every piece. Luxurious materials such as double-face, cashmere and silk, in their most lavish interpretations, deliver incomparable luxury and radiate the charm of reserved elegance and cultivated beauty.

Who wears it:

Akris dresses women who, irrespective of their age or nationality, expect the best from their clothing. They are self-confident and stylish, appreciate quality and understated clothing and see fashion as the new Zeitgeist. The Akris woman is reservedly sexy, her charisma is never superficial and she never compromises on quality.




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design: exclusive photographs by Andrew Marcinko
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