Vivia

founded by

Vivia Ferragamo

belongs to

Vivia Ferragamo

about

The Vivia Ferragamo label was launched in 2002 in London by the Florentine designer, granddaughter of the late Salvatore Ferragamo, Vivia Ferragamo. Collection included ready-to-wear and accessories ranges to propose a style, that is both modern and of quality.

Vivia Ferragamo clothing and accessories line eventually won popularity in Europe and Asia and she debuted in the US fall 2008, launching a collection in Manhattan, where her fresh, perspective, unique pieces finally become available stateside.

Vivia brand is based in Florence in terms of factories, but is multicultural in relation to it’s creative germination.

In 2009 Vivia partnered with Liberty of London department store, introducing here spring/summer shoe collection in a light-coloured palette such as wood, Tabasco and white, depicted as sophisticated with an edge.