VAZA

founded by

Aseef Vaza

belongs to

Aseef Vaza

about

VAZA is a luxury goods of distinction brand. Inspired by the time-honoured practices, used by haute couture houses and by the larger than life eccentricities of society, the focus of VAZA's creation is whimsical refinement. Crafted in the finest French silks, leather or precious skins, such as python, ostrich, crocodile, shark, alligator, lizard, stingray, and iguana, the gorgeous bags are lined in the customary VAZA pink nappa & decorated with a hand-painted gold monogram.

Launched with a handful of colourful lizard pieces, the structured colourful clutch bag has fast become a VAZA signature, underscored by chief designer statement, that oversized bags overpower someone, while clutches empower them. An astute melange of shape & form combined with influences of couture, bold colours & kooky material choices - result in a contemporary potpourri of new luxury. Each piece is hand made and meets exacting standards of quality.

The signature trademark's clutch has vertical pleats, sculpted across its body, which give the piece shape/structure/proportion - important aspects in executing a good design. The bags are ergonomically designed to sit in the crease of a palm.

Today, shapely clutches have become a must-have for London�s fashion insiders. The larger than life glamour of Hollywood stars continue to influence VAZA�s work, therefore it is no surprise that VAZA has become the bag of choice for today�s red carpet celebrities.

VAZA has received editorial in American Elle, Italian Vogue, British Harper�s Bazaar, Elle, i-D and the FT. Stockists include Joseph London, L'Eclaireur Paris, Blake Chicago, Podium Moscow and Villa Moda Dubai.

history

VAZA's brand burst into the limited-edition luxury handbag scene in 2004 with his collection of bags in fine Parisian silks and dyed skins of ostrich, stingray, shark, alligator and python after the chief designer's created for Carven Couture bags were well received and he returned to London, deciding to go down the accessories path.

He quickly set about designing four colourful lizard clutch bags, which were picked up by the American socialite Catherine Prevost, who had a cocktail jewellery store behind Harrods. The bags hit a nerve and then the press got on to them.

Next breakthrough moment came, when VAZA's clutch bag was featured in Vogue Italia's October 2006 issue with Nicole Ritchie on the cover.

The collections, largely built on the strength of women's clutch bags, have grown to include larger bags and unisex ostrich credit card wallets, as well as other accessories like jewelled heels, yet label expanded to launching separate evening dresses line.

VAZA is now extending to new accounts internationally, particularly in the US.