Polo is a public company. The board of directors includes Terry Semel, CEO of Yahoo, and Joyce Brown, president of F.I.T.
In 2002 inspired by the tradition of Polo, the new Blue Label collection redefines Ralph Lauren classics with a fresh style and a modern, sexy fit. The new collection is sold exclusively at Polo Ralph Lauren stores and on Polo.com.
Classic and authentic with a sexy, youthful spirit, Blue Label embodies the Ralph Lauren sensibility through classic looks with a fresh modern twist. Wether a reflection of Ivy League-inspired style or a feminine version of the American West, Blue Label presents styles that are eclectic, timeless and unmistakably Ralph Lauren. Mixed together in unexpected ways, these updated Polo classics have an exciting edge and youthful spirit.
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