Milan
Italy
Address
2 Via Maffei
Milan, 20135
Italy
FMD-ID
BR92
Phone
+39 02 546701
Website

About

founded by

Mario Prada

belongs to

Prad Group

about

Prada, S.p.A. is a well-known Italian fashion company (also known as a "label" or "house") with retail outlets worldwide.

The company, originally known in Italy as "Prada Brothers", was founded in 1913 by Mario Prada in Milan. In 1978, Mario's granddaughter Miuccia Prada inherited what was still a leather goods business from her mother, and led the company's expansion into couture with an overall more bohemian style. Miu Miu is a second line of clothing, often simpler and evoking a continual image of high-end vintage items. It was followed by the Prada Sport 'Linea Rossa'

Currently Prada is considered one of the most influential clothing designers in the fashion industry.

Following the lead of other companies in a popular trend to absorb as many other fashion houses as possible, Prada took on large debts when it acquired the financially floundering Rome-based house of Fendi in the early 1990s. Prada assumed shares in Fendi with the LVMH company. Prada was unable to turn around/support the money-losing Fendi label, and sold its Fendi shares to LVMH. Prada is still recovering from this debt. In 1999, the company acquired Church's, the English maker of quality shoes; more recently a 45% stake has been sold to Equinox.

The Prada Group's other notable purchases in the 1990s were the Helmut Lang and Jil Sander labels. By 2006, however, both labels had been sold. Jil Sander was sold to the private equity firm Change Capital Partners, which is headed by Luc Vandevelde, the chairman of Carrefour, while the Helmut Lang label is now owned by Japanese fashion company Link Theory. In May of 2007, Prada joined forces with cell phone maker LG Electronics to create the LG Prada (KE850) phone. It retails for $800.

Prada has 9 boutiques and 3 epicenter/megastores in the U.S., with a 4th epicenter store being built in Boston. (Epicenter stores are much larger than normal boutiques, carry much more merchandise, and usually have numerous floors)

U.S. Boutiques in New Yrok, Chicago, San Francisco, Bal Harbour, Las Vegas, Ala Moana Center, Waikiki, Aspen.

Worldwide Epicenters in New York, Beverly Hills, Tokyo and Boston.

The Look

Fabrics - Miuccia Prada uses a lot of crunchy polyester, parachute nylon and other synthetic fabrics. Colours - she likes Battleship green, browns, white, cream, and black. Simple destructured shapes, knee length skirts, her skinny belts had become the currency of success in the mid 90's. Her clothes are not exactly fashionable. There is no defining accent, just a grouping of desirable useful things in exquisite fabrics. Her clothes, though often deceptively plain looking, have become widely influential. She gives traditional garments a modern handling, like trimming nylon parkas with mink and making trench coats and twin sets out of silk faille. It seems that the whole world craves Prada's ice-cool minimalism and deadpan eroticism.

Who Wears It

Cameron Diaz, Salma Hayak, Maggie Gyllenhall, Rachel Bilson, Angela Lindvall, Eva Longoria, Angie Harmon, Emmy Rossum, Martina Hingis,

Perfumes

1990 Prada (W)
2003 No1 Iris (U)
2003 No2 Oeilletis (U)
2003 No3 Cuir Amber (U)
2003 No4 Fleurs d'Oranger (U)
2004 Prada (W)
2006 Prada Amber Pour Homme
2006 Prada Tendre (W)
2007 No5 Narciso (U)
2007 No6 Tubereuse (U)
2007 No7 Violette (U)
2007 Infusion d'Iris (W)
2008 No8 Opopanax (U)
2008 No9 Benjoin (U)
2008 Infusion d`Homme
2008 No10 Myrrhe (U)

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