Milan
Italy
Address
PZero S.r.l.
Viale Sarca, 226
20126 Milan
Italy
FMD-ID
BR2491

About

founded by

Pirelli & C. S.p.A.

belongs to

Pirelli & C. S.p.A.

about

An across-the-board design with a high-tech spirit. A fusion of marketing and fashion with strong roots anchored in industrial design. And above all a long history that began back in 1877 right outside Milan, when Pirelli introduced its first catalogue of "outerwear, coats and heavy jackets for travelers, coachmen and soldiers." Waterproof, hurricane-tested garments that made a revolutionary use of rubber, the company's favorite material, accompanied by a range of specialized accessories - from spats for drivers to kitchen aprons.

A hundred and twenty-five years after its first experiment, in 2002 it launched a design with an experimental soul and a new brand name, streamlining its tall P into aerodynamic proportions and decorating it with a little zero: the PZERO design. It began with just two products that were destined to become cult items: a sailing shoe, the PIRELLI PZEROAcqua, and a jacket with futuristic performance, the PIRELLI PZEROAria. Today the design has a new, experimental, high-tech spirit that reflects a world of glamour, sexiness and fashion: the hallmark of the PIRELLI brand.

Who Wears It

Belen Rodriguez, Simona Ventura, Silvia Toffanin, Michelle Hunziker, Valeria Mazza, Tyson Beckford, Alba Parietti, Naomi Campbell, Rupert Everett, Jacopo Etro, Joaquin Cortès, Jodie Kidd, Laura Freddi, Elisabetta Canalis,

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