Max Mara Fashion Group
Born in the 1970s and part of Marina Rinaldi’s project since 1983, the Persona Brand offers collections dedicated to women with fuller figures, who don’t want to give up quality clothes and a contemporary and feminine style.
Contemporary style, femininity, dynamism and strong personality are the values of the Brand.
Persona Contemporary, Persona Sport and Persona Party offer a wide range of collections addressed to contemporary women such as Vanessa Incontrada, the prestigious spokesperson of the Brand.
Around 150 outlets – single brand shops, dedicated corners and multi brand shops – sell the Persona Brand on the Italian and foreign markets.
Persona targets all young women with an innovative and transversal concept. A line of garments and accessories where freedom is synonymous with shapes and modern is synonymous with dynamic. Competitive prices, fashionable, refined fabrics and innovative silhouettes for a fashion where what counts is the persona not the size!