Moschino is a part of the Aeffe fashion group and a design house and manufacturer of women's and men's fashion. It was originally created in 1983 by the late Franco Moschino, and is well known for its "classico con twist", (classical with a twist) style. The current head of design, Rossella Jardini, has successfully taken Franco's humour and style and made it relevant to today. The look of Moschino garments is often referred to as classical, whimsical, and sexy, and unique styles usually filled with a dash of humour.
The brand consists of many labels. The three women's labels are 'Moschino Main Line' and 'Moschino Cheap & Chic' and 'Moschino Jeans', in order of exclusivity. There are also two menswear collections: 'Moschino' and 'Moschino Jeans'.
Moschino's fresh, new approach provided light relief. It sent up high glamour and sophistication of fellow designers and made fun of their high prices. He was zany, iconoclastic and always ready to shock with an outrageous idea, but his clothes were wearable and cut to the highest standards. He was an expert tailor and liked to make visual puns. He created a dinner suit with a knife and fork appliquéd on the bodice, his blazers had windmills for buttons. His polka dot Minnie Mouse dresses were very popular.
The Fashion Institute of Technology in New York, held an exhibition called "Fashion - Italian Style" from February to April 2003. Franco Moschino was brilliantly represented by his surrealistic bra dress and a skirt entirely composed of bio-degradable grocery bags. Chanel once sued him for spoofing a perfume on a T-shirt.
Gwyneth Paltrow, Alicia Silverstone, Anna Friel, Julia Louis-Dreyfus,
Zara Philips, daughter of Princess Anne, and granddaughter of Queen Elizabeth, Kylie Minogue, Sienna Miller, Uma Thurman, Nicole Kidman, Jade Jagger, Dita von Teese, Natalie Imbruglia, Anna Friel, Sienna Guillory