In 1997 Manish Arora launched his label "Manish Arora" and started retailing in India. Three years later in 2000, Manish represented India at the Hong Kong Fashion Week and participated at the first ever India Fashion Week held in New Delhi.
Manish had a successful showing at India Fashion Week in Mumbai and started stocking at Maria Luisa Paris starting a successful export business.
He opened his flagship store in December 2005 at Lodhi Colony Market in New Delhi.
In 2006 Manish opened his first Manish Arora franchise store in Villa Moda, Kuwait.
After the brandï¿½s first fashion show in Europe (at London Fashion Week in 2005), the brand begun to capture the attention of the fashion world. After four seasons showing at London Fashion Week he went on to show at Paris Fashion Week for the Autumnï¿½Winter 2007ï¿½08 and continues to show there each season, and in India, where he has five flagship stores, in Delhi and Mumbai.
He is stocked at 84 well known stores worldwide, including Harrods, Dover StreetMarket, Maria Luisa and Saks Dubai.
In 2007 Arora teamed up with make-up and cosmetics giant MAC for designing a signature collection. He has also collaborated with Swatch for a limited edition of watches.
Manish Arora is a truly unique label, recognised for its bright and acidic colours. Manish Arora designs are inspired by travel, his patterns are influenced by a colourful creativity. The provocative brand does not hesitate to portray a picture of Indian culture through the modern designs. Original, rebellious, stunning and thought provoking, Manish Arora clothes appeal to all kinds of people.