M Missoni

founded by

Ottavio and Rosita Missoni now Angela Missoni

belongs to

Valentino Fashion Group S.p.a

about

M Missoni is a collection which provides women with a total look. It is easily recognisable on an international level thanks to its distinct style and uniqueness.

The group produces the M Missoni line under a licensing agreement it has 973 shops in 71 countries.

First Direct Operated Store was opened in 2006 in New York, then Macau (in 2007) and 4 more DOS in USA in the first months of 2008 were opened. Exclusive freestanding shops opened in the last 2 years in Dubai, Kuwait City, Shanghai, Beijing and Kaohsiung. In April 2008 opened the last Exclusive Boutique in Bucharest.

In 2007 brand revenues stood at 47 million euros, a 48% upturn in sales compared to the last financial year.

M Missoni has one boutique in the U.S. in the SoHo district of New York. The hope to open stores in Los Angeles, Boston, Chicago, Miami, Dallas, and Atlanta (Near 10% of profits which will be given to Missoni S.p.a).