Lynx was introduced to the UK in 85. It was the first ever body spray to be launched as a stand-alone brand, and quickly made fragrance an essential part of a guys daily grooming routine. At its inception there were just three signature scents Amber, Musk and Spice but these were just the start of things to come.
As times changed, so did the product range expanding into all aspects of male grooming; from shower gels and eau de toilette, to the launch of anti-persipirant in 03. Shampoos and hair styling products followed soon after, making Lynx an essential part of morning grooming routines for guys across the country.
With this ever-expanding repertoire including the Peace and Temptation range, Lynx has maintained its trusted credentials to this day perfectly tailoring its range to the modern man and firmly establishing it as the UKs go-to grooming brand.