Filippa Knutsson, Patrik Kihlborg & Karin Segerblom
Filippa K, is a Swedish clothing company. Founded in 1993 by Filippa Knutsson, Filippa K has grown to be one of Sweden's leading fashion brands.
Filippa K was founded in 1993, when Filippa Knutsson and her partner, Patrik Kihlborg, sought to bring sophistication and simplicity to contemporary fashion. Karin Segerblom who previously worked as a designer at Gul&Blå also joined the company at an early stage.
The first collection of women’s jerseys, knits and jeans was launched through selected retailers in Sweden.
In its first year of trading the three ran the business from home and their entrepreneurial spirit allowed the brand to grow quickly. Today, years later, Filippa K has developed from a ”kitchen table” project into one of Scandinavia’s fastest growing clothing companies, with a yearly turnover of SEK 450 million (EUR 45 million).
In 1997 they opened the first two Filippa K stores – one in Stockholm and one in Oslo. One year later the Filippa K Man collection was launched and they open the third store, in Copenhagen.
Since 2001 the European expansion continued with agency representation in the Netherlands and Belgium, as well as the opening of a Filippa K store in Amsterdam. Furthermore they opened up a showroom in Brussels and entered the German, Swiss and Irish markets during 2002. In 2003 the distribution was secured in Canada and the United States. The Netherlands had become their second largest market and 50% of the turnover comes from countries outside Scandinavia. In 2004 another Filippa K Man store was opened in Stockholm and high profile retailers were added abroad such as Selfridges in the UK and Fred Segal in Los Angeles. In 2005 the first store in Antwerp were opened, followed in 2006 by the first stores in Germany: one store and one showroom in Berlin and two stores in Munich. In 2007 Filippa K opened the first store in Switzerland, in Zurich and the fourth German store in Düsseldorf. They continued the growth in Germany by opening a fifth brand store in Hamburg in April 2008. And for Fall, Filippa K opened the first flagship store in US market, in San Francisco.
Today Filippa K is sold in 20 countries, has 40 brand stores in Europe and USA, and is represented by more than 750 selected retailers worldwide. Filippa K’s head office is located in Stockholm.
By combining timeless simplicity with contemporary edge, Filippa K makes distinctive fashion for modern urbanites with personal integrity and an eye for good design. People who are confident enough to be sophisticated, yet curious enough to be fashionable.