Fenton is a fine jewelry and luxury accessories collection created by Dana Lorenz in February 2005. Almost immediately after its launch, fenton was picked up by some of the top luxury retailers in the world including Ikram in Chicago and Barneys in New York. The collection graced the windows in its very first season. Press success followed, with profiles in Vogue, Elle and JC Report.
During New York Fashion Week in September 2009, the first Fenton flagship opened in Freeman Alley on the Lower East Side in New York City. The space carries Fenton and Dana's lower priced Fallon collection, and special limited edition pieces she designs for celebrities and stylists. There is also a tightly edited vintage clothing collection of 80s-early 90s vintage that Dana curates herself.
The Fenton aesthetic inspires fantasy, and is always derived from a strong pop culture reference and point of view. Rope, crystals, chains and pearls find themselves wrapped, twisted and bound together in a unique assemblage signature to the brand.