Celine Viplana, Ivana Omazic
CELINE is the French, contemporary, accessible luxury brand for active women. Strong and independent, the CELINE style allows women on the move to be spontaneous and feminine.
The refined image of the brand, created by a woman for women, and its complete dedication to quality and comfort establish the CELINE style as perfect Parisian elegant daywear.
The luxury house was launched in 1945 by Celine Viplana, and was originally a made-to-measure children's shoe business that grew into women's shoes and accessories. Ready-to-wear debuted in the 1960s, when Viplana designed a line of "couture sportswear" or “fashion for everyone.”
Michael Kors helmed the label successfully for seven years until 2004, when the reigns were passed to Italian designer Roberto Menichetti. After a disappointing one-year collaboration, LVMH looked in-house to find a replacement. Ivana Omazic, a former consultant for the brand, will show her first complete collection during the Paris shows in October. Croatian Omazic has previously worked with Romeo Gigli, Prada, Jil Sander, and Miu Miu. She is expected to return to the label’s original premise and to expand the leather goods in celebration of the company’s 60th year.
2007 celebrates the anniversary of the Blazon Chaine, the brand’s emblem for thirty-five years. This chain surrounds the Arc de Triomphe in the place de l’Etoile in Paris, where Madame Céline Vipiana recognized in this symbol the ideal Parisian emblem for CELINE.
High-end sporty looks, clean and wearable separates, such as swinging skirts, fitted shirts, and soft knits. The accessories—belts, boots, shoes, and bags—have a distinct sexy, city girl appeal.
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