Since its inception, Calvin Klein Underwear for Men and Women has led the market by offering consumers cutting-edge design, innovative fabrics, and exceptional fit and quality.
Known for its iconic advertising campaigns featuring top models, celebrities, and newly discovered talent, Calvin Klein Underwear continues to evolve its reputation as the brand of choice for consumers who want sexy, fashionable, and comfortable underwear.
Known as the world�s finest designer underwear for men and women, Calvin Klein Underwear was formed in 1982 and would forever alter the way the world viewed�and bought�men's underwear. Once a utilitarian product, men�s underwear suddenly became an object of desire. New advertising campaigns communicated the message of the updated, sexy designer sensibility that distinguished Calvin Klein Underwear from all others. A complete women�s line followed in 1983. Each season since then, the brand has delivered a new line including basics, basics in fashion colors, as well as fashion-forward, trendy underwear to stores.
Calvin Klein Underwear is available globally at better department and specialty stores and at Calvin Klein stores. It is also available in a worldwide network of freestanding Calvin Klein Underwear stores, and online at www.cku.com.
The Calvin Klein Underwear consumer is 14- to 50-years-old and desires modern, fashion-forward products. For men, it�s about comfort, design and a logo-driven brand aesthetic. For women, modern, sophisticated, sexy and unique are the buzz words.
Calvin Klein Underwear is synonymous with quality. The fits and fabrications are developed to perfection to preserve the brand�s standard of excellence. Men�s fabrics range from comfortable cottons to edgy sheer synthetics, while women�s product includes foundations with clean and comfortable silhouettes, daywear with sexy lace elements and satin touches, as well as fashion trend-forward prints and styles.