Bucherer

It was in 1888 that businessman and industrialist Carl-Friedrich Bucherer opened his first watch and jewelry store in Lucerne, Switzerland, thus laying the foundations for a successful family business. Today, more than one hundred years later, BUCHERER leads the Swiss watch and jewelry retail sector.

The family-run business, steeped in tradition, is currently in its third generation and run by J�rg G. Bucherer, who is the Chairman of the Board of Directors.