New York
USA
Address
2761 Fruitland Avenue
Los Angeles, CA 90058
USA
FMD-ID
BR827
Phone
Tel.: +1 323 277 6542

About

founded by

Max Azria

belongs to

BCBGMAXAZRIAGTOUP

about

Joyce Azria, BCBGeneration�s Creative Director and daughter of Max Azria, oversees all customer touch points for the brand, including design, creative and marketing for apparel and accessories. Her first collection debuted for the Fall/Holiday 2009 season.

The brand�s chic, youthful clothing, dresses, outerwear, handbags and footwear are available at select department stores, such as Macy�s Bloomingdale and Nordstrom, as well as top specialty boutiques nationwide.

The Look

BCBGeneration is an innovative lifestyle brand inspired by the youthful spirit and creative sensibility of today�s woman. Combining timeless aesthetics with playful details, the collection affords every woman the freedom to explore, expand and express her individuality through personal style.

Official Social Media

Latest BCBGeneration Advertisements

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