Bcbg Womens Collection
Vernon, CA 90058
USA
About
founded by
Max Azria
belongs to
BCBGMAXAZRIAGROUP
about
The company sells the BCBG women's collection in nearly 100 company-owned stores in North America, Europe, Asia, and South America, and through in-store shops in major department stores. BCBG also boasts men's and plus-size lines, as well as accessories including BCBGirl fragrances. Additional lines include To The Max, Parallel, and Herve Leger. Dresses account for 20% of sales. Azria owns the company.
The Look
A master of distilling everything cute and wearable in seasonal trends�be it wistful baby-doll dresses in 1989, suede and layered tulle skirts in 2000, or origami-treated pieces in his past two collections�Azria puts out nearly 4,000 styles per year.
Who Wears It
Sharon Stone, Ashley Judd, Uma Thurman, Madonna, Minnie Driver, Calista Flockhart, Minnie Driver, Heather Graham, Drew Barrymore, Brandy